Mine's "Empire Red." I gather it's a very popular color.
I chose it to match the checkerboard linoleum tiles at our previous house (red alternating with a custard yellow; love it or hate it — we loved it) and the fabulous red knobs on our antique Wedgwood stove. We've since moved, and there's not a lot of red accents in the new place. The KitchenAid still looks OK with our new décor, but if I could I'd pick a different color. Black, perhaps, or OMG, have you seen the chrome? Like an Airstream trailer.
So somebody should set up a clearinghouse for KitchenAid exchange, sort of like a pet rescue service. Move, change décor, and swap your red mixer for a more appropriate color.
Do you regret the color of your KitchenAid?
What color do you wish you had?